Decrypt Unique Approach
Decrypt has helped brands worldwide to build lasting connections with their consumers, through its proprietary three-stage approach.
Discover
In the first stage, Decrypt understands the brand purpose and intended outcomes of a campaign, content production, product or solution. It then understands the target consumer & market for the brand overall and the campaign, product or production.
Decode
Using multimodal research strategies & our technology driven approach, Decrypt unlocks conscious and subconscious consumer preferences, beliefs and decisions to understand the how & why behind consumer choices.
Deliver
In the final stage, Decrypt dives deep into the unlocked comprehensive insights to determine underlying reasons behind consumer actions, thoughts & feelings to develop comprehensive actionable strategies to deepen consumer connect & enhance RoI.
Decrypt Differentiators
Our 3 stage process delivers comprehensive & proactive consumer connect strategies. Our experience lays the foundation of this approach
Cross Vertical Expertise
Our team brings in 100+ years of experience in consumer insights. From financial services to retail, FMCG to data analytics â Decryptâs research experience spans all domains. The team also brings in deep global & regional cultural understanding.
Best of primary & passive data under âone roofâ
In a digital world, customer footprints and data have multiplied â and so have data sources. Data is a Decrypt USP. Through global partnerships, Decrypt has access to first-party, secondary & aggregate data across sources.
Collaborative âinsights to actionâ process
Decrypt focuses on unlocking the consumer mind & discovering the whole customer truth. Our biggest strength is our flexible partnership model. We go beyond standardized approaches to research & insights.
Decrypt Journey
Launch
Traditional research focuses on stated consumer responses imbued with human bias to answer the most pressing questions of businesses worldwide. Decrypt was launched in 2021 by leading consumer insights professionals to go break the wall of stated responses & form the epicentre of brands which truly connect.
Expansion & Rapid Growth
Within a year of inception, Decrypt established a global footprint â takings its expertise beyond the Indian shores to Srilanka & Bangladesh, working with both local businesses & global giants. In 2025, Decrypt established presence in the USA with the launch of New Jersey office.
Launching Dialogue: AI powered Neuro-Marketing Product
In 2023, Decrypt introduced Dialogue, a neuroscience backed AI solution which uses measures electrophysical signals of the brain & measure subconscious thoughts, behaviours & perceptions. Dialogue unlocks a new level of consumer understanding with unbiased, unfiltered & action oriented insights.
Team Decrypt
Sanjay Pal
Founder & CEO, Decrypt
Manisha Pandey
Vice President
Prajika Fernando
Country Head, Sri Lanka
Navid Chowdhury
Country Head, Bangladesh
Sayan Chattopadhyay
Vice President
Venkatanath Kukillaya
Operations Lead
Achala Srivatsa
Quantitative Research Lead
Dr. Tora Mitra Ganguli
Consumer Neuroscience Expert
Soumen Chowdhury
Strategy Advisor
Dr. Krishna Prasad Miyapuram
Advisor, Neuroscience
Decrypt Solution Suite
Decryptâs technology enabled solution suite to decode consumer insights & future-proof their strategy across each stage of the consumer journey
Use Cases
Start your Journey
Start decoding your consumer mind & understand why brands across the subcontinent trust us to discover their customer truth.
Decrypt is a leading human insights company, enabling deeper consumer engagement by decoding the complete consumer mind. Founded in 2021 by consumer research veterans, Decryptâs technology driven solution suite includes proprietary neuroscience backed AI products which directly measure brain signals to unlock unbiased & unfiltered human insights â the whole consumer truth. Read about Decryptâs unique approach here and our journey here. Discover our solution suite here.
Decryptâs technology-enabled solution suite provides end-to-end solutions across sectors and across the consumer journey from prospect to repeat customers. We offer solutions tailored to meet the needs of businesses across sectors. Check out some of our focus industries here.
Decrypt provides end-to-end management of consumer insights, including market and customer identification, measuring product affinity & marketing RoI, pricing, packaging and communication evaluation, brand health analysis, shopper behavior analysis and CX strategy development. Check out our solution suite here.
Simple â Click here and letâs get started
Decrypt is redefining consumer insights globally with its quest to move beyond stated responses and unlock both stated & latent consumer perceptions and decisions. Check our USP and approach to consumer insights here.
Decrypt serves clients globally, leveraging its expertise to address market-specific challenges and opportunities. We have physical presence in 4 geographies across USA, India, Srilanka & Bangladesh
Yes, Decrypt integrates AI-driven tools to analyse consumer behavior, optimize marketing inputs, and predict outcomes for better ROI. Check our neuroscience solution suite here.
Human behaviour is driven by an interplay of 3 factors â action, cognition or the thought behind these actions & emotions, how we feel before, during or after these actions. Dialogue, is Indiaâs first solution to discover, measure & decode this trifecta. Using a proprietary neuroscience backed AI model, Dialogue uses EEG to map electrophysical brain signals and measure consumer attention, engagement & activation to decode subconscious & conscious emotions, preference & decision-making patterns. Learn more about Dialogue our neuroscience solution suite here.
The timeline depends on the scope and complexity of the project. Smaller projects may take a few weeks, while in-depth studies or multi-phase research can take several months. Decrypt provides a clear timeline during the proposal stage. You can get in touch with us here to get more details on timelines
Yes, Decrypt can customize its approach to meet tight deadlines. However, this depends on the requirements and the scale of the project.
Pricing varies based on factors such as the scope of the project, research methodologies used, sample size, and timelines. Decrypt provides a detailed proposal with cost estimates tailored to the clientâs needs. You can get in touch with us here to get more details on pricing.
Yes, Decrypt.int works with clients to find solutions that fit their budgets while maintaining high-quality research standards. Subscription models and phased payment plans may also be available for long-term collaborations. You can get in touch with us here to get more details on pricing.