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Memorable Brands

In a connected & digital world there is a pressing need to go beyond traditional brand health measurements to measure consumer perception of any brand and its competitors. Decrypt presents a new way to look at brand health, using multiple relevant data sources it measures brand connect, benchmarks with competitors & shares insights to deepen the consumer bond.

Decrypt In Action Case Studies

Build memorable brands

Brand Health analysis of Digital Finance Company

Decrypt was tasked with analysing the brand health of a digital finance company to enhance brand’s penetration in non-partner banks. We split the audience sample into partner & non-partner banks and then carried out a quarterly dipstick in both samples. Decrypt discovered that the brand lacked clear positioning as well as low brand awareness & also shared inputs to driver greater connect

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Testimonials

The communication evaluation tool is a very useful tool to evaluate effective campaigns in short time. This will help to ensure the best possible outcome of the campaign. The parameter helps so easily to knowing the subconscious processing of campaign – that said and more importantly the unsaid. I have used tools from elsewhere, but the decoding was much better.

- Sudip Mitra

SVP, Corporate Strategy & Business Development | Aditya Birla Group

I am also quite excited to see the innovative digital products and propositions that Decrypt is bringing to the market. I believe that these products will go a long way to help digital businesses refine their GTM strategies better and drive growth quickly

- Sayan Banerjee

CMO | Bajaj Markets

It was great pleasure working with you on this study. I truly appreciate your neuro model. This has helped us keeping few things in mind going forward while working on a campaign. ……we are working on having eye tracking study done for every campaign going forward

- Seema Paul

SVP, Consumer Insight | Aditya Birla Group

FAQs

Brand health refers to the overall strength and wellbeing of a brand in the market. It is determined by factors such as awareness, perception, reputation, customer satisfaction, and loyalty. Check Decrypt’s brand health measurement solutions here.

Monitoring brand health helps businesses identify opportunities for growth, address weaknesses, and ensure their brand remains competitive in a dynamic market. Check our case studies on brand health here

Brand tracking is the continuous measurement of a brand’s performance over time using metrics such as awareness, recall, perception, and consumer sentiment.

Brand tracking provides data and insights that contribute to evaluating and improving brand health. It measures the key performance indicators (KPIs) that impact brand wellbeing.

Brand sentiment is measured through customer surveys, social media sentiment analysis, and reviews to determine whether consumers feel positively, negatively, or neutrally about the brand.

Decrypt presents a new way to look at brand health, using multiple relevant data sources it measures brand connect, benchmarks with competitors & shares insights to deepen the consumer bond.

Market research can uncover the root causes of declining metrics, such as negative perception or low loyalty, and suggest targeted solutions like rebranding, improved product quality, or enhanced customer service.

The future lies in integrating data from multiple sources (e.g., surveys, social media, purchase history) to provide a comprehensive, real-time view of brand performance. Decrypt is building the future now, through its extensive data sources, multimodal approach & in-house neuroscience product suite Decrypt is ushering in a new era in brand health measurement. Check Decrypt’s solution suite here.

Build Memorable Brands