Build memorable brands
Brand Health analysis for online finance company
Decrypt was tasked with analysing the brand health of a digital finance company to enhance brand’s penetration in non-partner banks...
Create & communicate best offer with Dialogue
Identify the most appealing packaging design
Dialogue combined eye-tracking & EEG to measure & quantify subconscious consumer responses like attention, emotional...
Measure Engagement of Video content
Dialogue used EEG & eye-tracking to map brain signals & measure message recall, engagement and activation of video content, including...
Determine Propensities, Media & Marketing Mix and Measure RoI
Using propensity to enhance cross-sell for business bank
Decrypt was tasked with identifying & maximizing cross-sell opportunities & designing marketing strategies to incentivize users...
Enhance Experience & Retain Your Customers
Enhance UI of leading Fintech App
Decrypt supported the client in enhancing app UI and provide a better scalable UX. Decrypt’s unique approach entailed cognitive customer…
Level up customer experience for B2C segment for public sector bank
Decrypt focused on benchmarking service standards with competition through quantitative interviews in India and the...
Standardized service standards to drive NPS
Decrypt blended quantitative CPI interviews with pan-India mix of HNIs with competitor benchmarking and technology led analytics...
Know your customer and target market
Concept testing of food app
Decrypt conducted ideation workshops in the target audience of 16-45 years. This involved evaluating stimulus concepts and...
Measuring criticality of mobile banking for heritage bank
Decrypt conducted a large scale CAWI exercise & through sorting understand the importance of mobile banking in the...
Need Gap Assessment for Credit Card Launch
Delving deep into consumer usages & behaviour Decrypt unlocked the stated & latent reasons for availing credit cards...
Concept Testing for Investment App
Decrypt was tasked with testing the market readiness of the concept of an investment app of a private insurer. Using…
White space ID for Home loan for a leading private Bank
Decrypt was tasked with identifying white space & messaging for a new...