Digital apps have redefined convenience in our hyper-connected world, especially food & grocery ordering apps. However, with services now a commodity in the digital food ordering space it is increasingly difficult to build a differentiated positioning for food-ordering apps. Given Decrypt’s reputation as a differentiated human insights discovery company, we were approached by a food-ordering company to create a unique and elevated positioning.
Decrypt identified the target audience as 16-45 mobile savvy individuals who used mobile apps to order food. We included both frequent and infrequent users as part of the group. Decrypt took a differentiated approach to traditional research. We conducted extensive ideation workshops and evaluated the stimulus of concepts of the app as well as generating ideas for new concepts from the audience
