Dialogue USP

Dialogue predicts & enhances impact of content and packaging using neuroscience

Complete & Unbiased Insights to influence consumer behaviour

Traditional research depends on what consumers say - giving prompts to test participants & formulating opinion, leading to biased, rationalized and filtered responses.

In contrast, Dialogue directly uses neuroscience (non-invasive EEG), biometrics (eye-tracking) & our scientifically validated algorithm to predict consumer preferences & behaviour by directly decoding conscious & subconscious emotions and responses happening deep within the brain.

Measurable & Actionable Insights on every frame of content

Dialogue directly measures the changes in consumer attention, engagement and activation across every frame of content & every pixel of packaging to give actionable insights to enhance consumer connect across these parameters.

Dialogue’s non-invasive EEG & eye tracking technology tracks subconscious & conscious consumer response to content stimuli and its AI algorithm translates this to measurable marketing metrics.

Timely, Scalable & Affordable Insights to increase RoI

Dialogue is not a lab-based solution, it can be implemented in actual live environments. Using proven & validated neuroscience, Dialogue decodes the complete customer truth within 7 days, providing infinitely better outcomes in a much shorter duration with almost similar investment as a traditional research set-up.

Dialogue Use Cases

Measuring Content Engagement

Dialogue measures the subconscious emotions, thoughts & behaviours activated by static or video content. Its AI algorithm then compares it to Decrypt’s established benchmarks for effective engagement. This helps to optimize every frame of content for higher attention, engagement & activation

Comprehensive Packaging Evaluation

Consumers evaluate packaging through automatic emotional responses, a large part of which happens subconsciously. Dialogue uses EEG and eye-tracking to measure & quantify subconscious consumer responses to provide granular insights like impact of colours, fonts, shapes & layouts on consumer perception, engagement & recall

Empowering Pricing Decision

Consumers' willingness to pay is a mix of cognition and emotion. The consumer brain is attuned to automated estimation of value. Dialogue estimates the optimum pricing for your product or service using EEG. This ensures that your pricing leads to maximization of revenue and profit

Dialogue How It Works

Creating a Brain Response Map

Dialogue uses a neuro-research technique which allows it to track detailed activity of the entire brain. Dialogue uses EEG to create an image of the brain by measuring activity levels of neurons. It is then blended with eye-tracking to understand focus. This helps capture both conscious & unconscious perceptions, emotions and responses happening deep into the brain

Decoding and Measuring Consumer Responses

Dialogue’s AI layer then analyses the captured brain signals to predict consumer behaviour. Leading neuroscientists have developed Dialogue to perform the complex task of brain mapping, analysing & predicting. Dialogue AI measures activation & cognitive load, engagement and enjoyment & activation

Delivering Actionable Insights

The final step delivers the magic – using the measurable metrics from comprehensive consumer insights both stated & latent, Dialogue provides actionable insights to optimize content, packaging, music etc. Currently, Decrypt is one of the few companies in the world using this technique

Dialogue Reimagining sectors with neuromarketing

OTT Content

OTT is a phenomenon with exponential adoption in a post-COVID hyper-connected world. However, with a deluge of ‘personalized’ content, Dialogue can help OTT platforms identify attention & engagement patterns to design the perfect content piece - memorable & engaging.

Live Sports

Be it NFL, EPL or IPL live sports is a massive monetization opportunity for broadcasters, franchisees & advertisers. However, finding the right placement for sponsors, perfect frame for advertisers or newer monetization avenues can move beyond gutfeel with Dialogue

FMCG

Product R&D has helped unveil waves of innovation in the FMCG industry, but package design, communication design, planograms, digital placements are still determined by stated response while consumer decision making is subconscious. Dialogue unlocks a whole new world in packaging combining EEG & eye-tracking with AI

Financial Services

BFSI is a sector defined by trust and certainty – emotional responses which traditional research fails to capture. Dialogue’s mapping of neuro signals of the brain, helps financial services brands understand trust activation, relationship building & develop more effective communication

Entertainment & Reality

Reality television has unlocked a new opportunity for the entertainment industry, but advertiser & sponsor conversions have hit a ceiling due to reliance on abstract research insights. Dialogue unlocks a whole new world with its neuroscience backed model.

Music Industry

Consumer response to a jingle or tune or the songs in an album is still an abstract art depending on human biases. Dialogue’s neuroscience product can directly measure subconscious brain activity in response to music and redefine the industry.

Printing & Publishing

One of the oldest industries in the world still relies on historic pattern and gut-feel to predict whether a piece of content can be the next best-seller. Dialogue’s neuromarketing innovation helps understand & predict consumer behaviour to content.

Testimonials

The communication evaluation tool is a very useful tool to evaluate effective campaigns in short time. This will help to ensure the best possible outcome of the campaign. The parameter helps so easily to knowing the subconscious processing of campaign – that said and more importantly the unsaid. I have used tools from elsewhere, but the decoding was much better.

- Sudip Mitra

SVP, Corporate Strategy & Business Development | Aditya Birla Group

I am also quite excited to see the innovative digital products and propositions that Decrypt is bringing to the market. I believe that these products will go a long way to help digital businesses refine their GTM strategies better and drive growth quickly

- Sayan Banerjee

CMO | Bajaj Markets

It was great pleasure working with you on this study. I truly appreciate your neuro model. This has helped us keeping few things in mind going forward while working on a campaign. ……we are working on having eye tracking study done for every campaign going forward

- Seema Paul

SVP, Consumer Insight | Aditya Birla Group

Decrypt Insights

The IPL conundrum for brands: JOIN, SKIP, DITCH

The Indian Premier League (IPL) is the new festive season for marketers. Every marketer, cricket lover or not has an inherent FOMO with this annual cricket extravaganza. At Decrypt we try to answer this in our way – what’s the consumer truth – do IPL spots & integrations really matter.

LLMs ushering in the next wave of neuromarketing

Advanced AI can process & interpret terabytes of data – ushering in a new era of consumer insights. As commercial adoption of Large Language models (LLMs) grow, there is fervent hope that its sheer capability to learn & process extensive datasets will usher in the next era of neuromarketing automations.

Ting ting! Is Britannia’s new brand voice hitting the right note?

Britannia’s iconic mogo or musical logo, still resonates with boomers & millennials, so does Titans. In recent times Zomato, PayTM & Google Pay have made some efforts to resurrect the ghost of sonic marketing. Is it back, how can neuromarketing dovetail with brands and help them build a sonic boom.

Breaking into Gen-Z's attention economy

Gen-Z, the first true digital natives, are redefining how brands must engage with their audience. With attention spans shrinking and content consumption habits evolving rapidly, traditional marketing tactics are no longer enough. This generation thrives on authenticity, speed, and...

Dialogue FAQs

For years, consumer insights used stated response as a gospel truth. Consumers are expected to give specific answers to specific questions. However the assumption here is that the consumer can completely & in an unbiased manner share their preferences, behaviors and motives. Behavioral science and neuroscience confirm these as unfounded. Consumers are unable to truly report what they think, want or like. There is a large discrepancy between consumers’ intentions and what they do, so that it is incredibly difficult to predict which products will be successful in the market, no matter how much traditional research has preceded their launch. Whoever wishes to unravel consumer behavior will need to investigate the subconscious brain. This is exactly what neuromarketing does – tracking entire brain activity and mapping how the brain responds to brands, content, packaging – the works.

Dialogue is India’s first solution to provide perfect understanding of human behavior by deciphering the interconnection of thoughts, feelings & action. It is an AI powered neuroscience-based solution which uses non-intrusive EEG & eye-tracking to decode subconscious & conscious emotions, preference & decision-making patterns - the why, what & how behind consumer opinions, expectations & decisions

Dialogue is powered by AI, and uses eye tracking & EEG (Electroencephalogram) to discover both stated & latent consumer insights, understands them and provides actionable insights to deepen consumer connect of content & packaging

Electroencephalography (EEG) is a neuro-research technique that measures brain activity. It's a widely used technique in neuromarketing research to measure cognitive processes, such as calculations, to predict consumer behaviour

EEG follows a non-invasive methodology, using electrodes placed on the scalp to capture the activity of neurons in the brain. It detects the presence and movement of electrophysiological signal of the brain

While Dialogue is a game-changer in the world of neuromarketing with several benefits, its USPs are - Helps understand the complete consumer mind – conscious & subconscious - Captures the Why & how behind Consumer Responses & Actions - Tracks & factors in consumer focus during research & insights capture

Dialogue can be used across use cases. You can check out some of our case studies here

Dialogue measures metrics missed by traditional research including cognitive load, engagement, enjoyment & activation by directly measuring & interpreting brain’s electrophysiological signals

It varies from project to project, with a typical turn around time of 8 days

Dialogue is completely home grown and built in house with global validations. Team dialogue comprises of experience neurologists and researchers with 10+ years in the neuromarketing space

Check our list of clients here

Check out our video to get more details of Dialogue

You can book a demo of Dialogue here

Dialogue by Decrypt Neuromarketing Innovation