Decrypt sectoral advantage
Deep Expertise & Experience across Sectors
Our team brings in 100+ years of experience in consumer insights. From financial services to retail, FMCG to data analytics Decrypt’s research experience spans all domains. The team also brings in deep global & regional cultural understanding
Multi-sector primary & passive data
In a digital world, customer footprints and data has multiplied & so have data sources. Data is a Decrypt USP. Through global partnerships Decrypt has access to first party, secondary & aggregate data across multiple sectors
Unique insights to actions process
Decrypt focuses on unlocking the consumer mind & discovering the whole customer truth. Our biggest strength is our flexible partnership model unique to every sector & organization. We go beyond just standardized approach to research & insights.
Deepening consumer connect across sectors
OTT Content
OTT is a phenomenon with exponential adoption in a post-COVID hyper-connected world. However, with a deluge of ‘personalized’ content, Decrypt can help OTT platforms identify attention & engagement patterns to design the perfect content piece - memorable & engaging.
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Financial Services
BFSI is a sector defined by trust and certainty – emotional responses which traditional research fails to capture. Decrypt’s financial services focused solution suite helps brands understand trust activation, relationship building & develop more effective communication
Live Sports
Be it NFL, EPL or IPL live sports is a massive monetization opportunity for broadcasters, franchisees & advertisers. However, finding the right placement for sponsors, perfect frame for advertisers or newer monetization avenues can move beyond gutfeel with Decrypt’s curated solution suite
FMCG
The FMCG industry has grown by leaps and bounds, yet consumer insights for FMCG remains rooted in the past. Decrypt’s technology-based solution suite curated for the FMCG sector is reimagining sectoral insights. This includes neuromarketing innovations enable better design better products & packaging, pricing and communication
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Entertainment & Reality
Reality television has unlocked a new opportunity for the entertainment industry, but advertiser & sponsor conversions have hit a ceiling due to reliance on abstract research insights. Decrypt unlocks a whole new world with its technology product suite & neuroscience backed model
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Music Industry
Consumer response to a jingle or tune or the songs in an album is still an abstract art depending on human biases. Decrypt’s neuroscience product can directly measure subconscious brain activity in response to music and redefine the industry
Printing & Publishing
One of the oldest industries in the world still relies on historic pattern and gut-feel to predict whether a piece of content can be the next best-seller. Decrypt’s neuromarketing innovation helps understand & predict consumer behaviour to content.
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Start decoding your consumer mind & understand why brands across the subcontinent trust us to discover their customer truth.