Date: 30 April 2025
A new UI phenomenon is sweeping Indian apps – especially e-commerce, food delivery & quick commerce. Swiggy, Zepto, even Phonepe are adopting a design inspired by the humble Japanese – bento box, looking at structured compartmentalization. This shift from traditional grid appearance goes beyond having multiple services to trying to subtly nudge users towards specific services as well as provide the same delight of opening a neatly packed Bento Box. It also papers over the cracks of truly understanding consumer intent. Is this here to stay, or is there a better way – Decrypt decodes
The Bento Box UI design takes cues from the Japanese Bento Box, where food is arranged in separate compartments for convenience and aesthetic appeal. Similarly, in digital design, this approach breaks content into blocks of varying sizes, creating a grid-based structure that is both functional and visually engaging.
As technology evolves, the Bento Box UI design is likely to adapt and integrate new elements. Our CX approach uses Bento Box with defined personalization including
The Bento Box UI design is more than just a trend—it’s a testament to the power of simplicity and organization in digital interfaces. While it has its limitations, its adaptability and aesthetic appeal make it a valuable tool for designers. As we look to the future, the Bento Box UI is poised to evolve and redefine user experiences in exciting ways.
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