Is the Bento Box phenomenon built to last in UI design

Date: 30 April 2025

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A new UI phenomenon is sweeping Indian apps – especially e-commerce, food delivery & quick commerce. Swiggy, Zepto, even Phonepe are adopting a design inspired by the humble Japanese – bento box, looking at structured compartmentalization. This shift from traditional grid appearance goes beyond having multiple services to trying to subtly nudge users towards specific services as well as provide the same delight of opening a neatly packed Bento Box. It also papers over the cracks of truly understanding consumer intent. Is this here to stay, or is there a better way – Decrypt decodes


What Is Bento Box UI Design?

The Bento Box UI design takes cues from the Japanese Bento Box, where food is arranged in separate compartments for convenience and aesthetic appeal. Similarly, in digital design, this approach breaks content into blocks of varying sizes, creating a grid-based structure that is both functional and visually engaging.

Data Points Supporting Bento Box UI Design
  • User Engagement: Studies show that structured layouts like Bento Box UI can improve user engagement by up to 30%, as users find it easier to navigate and interact with content.
  • Mobile Optimization: Bento Box UI is particularly effective for mobile platforms, with 85% of users preferring grid-based designs for their clarity and responsiveness.
  • Adoption by Leading Brands: Companies like Apple and Notion have successfully implemented Bento Box UI, showcasing its versatility and appeal.
  • Reduced Cognitive Load: Research indicates that compartmentalized designs can lower cognitive load by 20-25%, allowing users to process information more efficiently.
Cons of Bento Box UI Design
  1. Over-Simplification:
    While minimalism is a strength, it can sometimes lead to oversimplified designs that lack depth or creativity.
  2. Limited Scalability:
    The grid-based structure may not work well for complex applications with extensive content.
  3. Repetitive Layouts:
    The uniformity of the design can make interfaces feel monotonous if not executed thoughtfully.
  4. Potential for Clutter:
    Poor implementation of the Bento Box UI can result in cluttered layouts that defeat the purpose of organization.
Future Gazing from Decrypt: What’s Next for Bento Box UI Design?

As technology evolves, the Bento Box UI design is likely to adapt and integrate new elements. Our CX approach uses Bento Box with defined personalization including

  1. AI-Driven Personalization:
    Future interfaces may use AI to customize Bento Box layouts based on user preferences and behavior.
  2. Dynamic Content Blocks:
    Interactive and animated blocks could add depth and engagement to the design.
  3. Integration with AR/VR:
    Bento Box UI could find applications in augmented and virtual reality, creating immersive and organized virtual environments.
  4. Hybrid Designs:
    Combining Bento Box UI with other design philosophies, such as neumorphism or glassmorphism, could lead to innovative and unique interfaces.
Conclusion

The Bento Box UI design is more than just a trend—it’s a testament to the power of simplicity and organization in digital interfaces. While it has its limitations, its adaptability and aesthetic appeal make it a valuable tool for designers. As we look to the future, the Bento Box UI is poised to evolve and redefine user experiences in exciting ways.

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