Know Your
Customer and Target Market

Decrypt uses its signature approach to understand your unique consumer set. Read more about our approach here. It then uses multimodal approach including but not limited to surveys, focus groups, and observational studies to identify how consumers interact with products or services, including frequency, context, and patterns of usage.

Decrypt Insights also help understand consumer attributes including demographic information (age, gender, income) and psychographic traits (interests, values, and lifestyles). Understanding these helps businesses tailor their offerings to specific target groups. Read more about Decrypt’s solutions in this zone here

Segmentation is a foundational approach in consumer research and insight derivation. Segmentation helps in dividing consumers into distinct groups with common or shared characteristics (e.g., behavior, preferences, or demographics). Segmentation helps in understanding consumer preferences and personalize product design and marketing strategies. Read more about Decrypt’s segmentation approaches here

Market size is the total potential sales or revenue that can be achieved in a specific market. It is critical for businesses to assess growth opportunities and investment feasibility. In investment terms it helps in calculating TAM (Total Addressable Market), SAM (Serviceable Addressable Market) and SOM (Share of market). Check Decrypt’s Market sizing solution here

While competition analysis is not the only method of demand validation – coupled with customer feedback it helps in deriving insights into existing demand as well as identify potential gaps and whitespaces that your product or service could fill.

Demand validation is a good indicator of initial consumer interest in the service or product. It is, however, not a guarantee of long-term success. Continuous service excellence combined with research and validation to monitor trends is critical.

Surveys allow researchers to collect structured data directly from consumers about their likes, dislikes, motivations, and needs. Access to large and diverse datasets is critical in such surveys, which is a Decrypt advantage

Qualitative research, such as in-depth interviews and focus groups, uncovers deeper motivations and emotions behind consumer decisions. Decrypts new age approach using neuroscience led AI solutions helps uncover the emotions and cognition behind consumer decisions by directly measuring brain activity. Check our neuroscience enabled product suite Dialogue here

Sequential profiling allows consumers to evaluate multiple products or concepts one after the other, helping businesses identify comparative strengths and weaknesses.

Monadic testing evaluates a single product or concept in isolation to minimize bias and focus on specific attributes or perceptions

Computer-Assisted Personal Interviewing (CAPI) involves face-to-face interviews where responses are recorded directly on digital devices for improved accuracy