Understanding
Shopper behavior

Shopper behaviour is an unsolved mystery - who they are, how do they purchase & in which environment. Decrypt demystifies shopper profiles, what drives their choices, purchase considerations & process, preferred environment to drive brand connect & ultimately purchase

Decrypt unlocks consumer & market insights

Decrypt’s data driven solution suite unlocks shopper preferences & profiles

Demystify

From catchment area profiling to geo-fencing shoppers for mobile targeting using real time data across GPS, CCTV, traffic, Decrypt decodes it all to lift the veil on the shopper mystery. Decrypt’s extensive data sourcing partnerships & analytics gives Demystify clients a beneficial unfair advantage.

Decipher

Starting from in-depth shopper profiles, Decipher identifies their purchase path, influencers from environment & in-store. Using state of the art eye tracking & mind-mapping, Decipher is redefining In-store insights

Testimonials

The communication evaluation tool is a very useful tool to evaluate effective campaigns in short time. This will help to ensure the best possible outcome of the campaign. The parameter helps so easily to knowing the subconscious processing of campaign – that said and more importantly the unsaid. I have used tools from elsewhere, but the decoding was much better.

- Sudip Mitra

SVP, Corporate Strategy & Business Development | Aditya Birla Group

I am also quite excited to see the innovative digital products and propositions that Decrypt is bringing to the market. I believe that these products will go a long way to help digital businesses refine their GTM strategies better and drive growth quickly

- Sayan Banerjee

CMO | Bajaj Markets

It was great pleasure working with you on this study. I truly appreciate your neuro model. This has helped us keeping few things in mind going forward while working on a campaign. ……we are working on having eye tracking study done for every campaign going forward

- Seema Paul

SVP, Consumer Insight | Aditya Birla Group

Start your Journey

Start decoding your consumer mind & understand why brands across the subcontinent trust us to discover their customer truth.

FAQs

Catchment area analysis examines the geographical region from which a business attracts most of its customers, providing insights into demographics, purchasing behavior, and market potential. Decrypt brings an interesting approach to catchment area analysis. Check out our solutions here.

A mystery shopper study involves hiring individuals to pose as regular customers to evaluate service quality, employee performance, and customer experience.

Businesses use detailed reports to enhance customer satisfaction, train employees, and refine operational processes

Point-of-sale evaluation analyzes consumer transactions, checkout processes, and customer interactions at the point of sale to optimize efficiency and enhance experiences. Decrypt’s neuroscience solution suite is tapping into the subconscious consumer mind to redefine point-of-sale evaluation. Check out our neuromarketing solution Dialogue here.

A planogram is a visual representation or diagram that outlines the placement of products on shelves or displays in a retail store to optimize space, improve sales, and enhance the shopping experience.

Decrypt Insights

Multigeneration relevance: Unicorn or possibility for today’s digital first brands

Gen Z had just settled into its role as the new lead, the new Avenger of our multiverse of marketing madness, when Gen Alpha walked in through the door. As brands globally strive to be more and more relevant & engaging straddling the divide of Millennials, Genz or Gen Alpha, Decrypt decodes the need for multigeneration relevance

It’s all yellow – live concerts and the marketing opportunity

Were you crooning the eponymous Coldplay number in Mumbai or Ahmedabad or were you let down by the ticketing experience. In either case do you recall the brands integrated at these venues? Does anyone? Decrypt decodes impact & RoI of live concert partnerships even as interest skyrockets in them

The IPL conundrum for brands: join, skip, ditch

The Indian Premier League (IPL) is the new festive season for marketers. Every marketer, cricket lover or not has an inherent FOMO with this annual cricket extravaganza. At Decrypt we try to answer this in our way – what’s the consumer truth – do IPL spots & integrations really matter

Understanding Shopper behavior