DECRYPT TRUSTED BY
Decrypt unlocks consumer & market insights
Decrypt’s technology led solution suite helps zero in on the ideal consumer profile and estimate the market size
Delight
Delight enables End-to-End CX Measurement by assess customer experience across the entire journey, from awareness to post-purchase interactions. Delight enables brands to optimize their CX & maximize customer experience across the customer journey
Design
Design creates dynamic frameworks to evaluate online, offline, and hybrid experiences to ensure seamless engagement. It also compares CX performance against competitors to create a CX SWOT. Combined, this helps visualize customer journeys and provide data driven insights to reduce friction points and enhance CX, linking CX improvements to tangible business outcomes & measure RoI
Dedicate
Dedicate combines Decrypt’s access to vast data sources with AI & Predictive analytics to study customer behavior, predict churn and provide actionable insights to personalize engagement strategies. It also can do the same for employee experience enhancement & frontline enablement
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CX analytics refers to the overall perception and interaction customers have with a brand throughout their journey—from discovery and purchase to post-sale support. Market research in CX aims to identify pain points and opportunities for improvement. Decrypt has an extensive solution set for CX analytics. Check our solutions here.
Customer Journey Analytics is the process of analyzing how customers move across various touchpoints during their interaction with a business. It involves studying behaviors, motivations, and emotions at each stage to optimize the journey. Check Decrypt’s customer journey analytics solutions here.
A UX (User Experience) study evaluates how users interact with a product, service, or digital interface (e.g., websites, apps). The goal is to identify usability issues, improve functionality, and enhance overall satisfaction. Check Decrypt’s UX studies here..
NPS is a popular metric that measures customer loyalty by asking: "How likely are you to recommend our product/service to others?" Responses are categorized into Promoters, Passives, and Detractors.
By identifying drop-off points and dissatisfaction triggers, journey analytics allows businesses to refine processes, improve interactions, and personalize the experience.
A heuristic evaluation involves experts reviewing a product against usability principles (heuristics) to identify design flaws and improve functionality
Eye-tracking technology measures where and how long users focus their attention on a screen, helping optimize visual hierarchy and design elements.
CX Research: Focuses on the overall customer journey and interactions across touchpoints (e.g., service quality, emotions).
UX Research: Concentrates on usability and functionality within specific digital interfaces or products.
Mystery shopping provides unbiased feedback on customer-facing touchpoints, complementing CX studies. For UX, it helps evaluate digital channels like e-commerce checkout flows
These studies should be conducted regularly (e.g., quarterly or annually) or after significant changes, such as a product launch or rebranding, to ensure continuous improvement.
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